The magazine polled 1,000 dog owners and learned that as many as 1 in 3 dog owners could make some very small adjustments to their dog's lifestyles and gain incrementally positive results in health, behaviour and well-being.

Common issues such as proper dog nutrition, monitoring dog obesity levels and even frequency of dog worming were all areas identified as having room for improvement.

Charles Vincent, a company spokesman, says:

"Use your dog's "voice" to help you with the training process. A dog's bark or whine can tell you a lot about their mood and what they want. Paying attention and responding to their signals will help your pet be happier and more successful during training. You may also want to target excessive barking as part of your training program.

If you are trying to prevent your dog from begging, the best thing to do is ignore the begging completely. Don't respond either positively, with a treat or petting, or negatively, by shouting. Your dog will learn quickly and remember for a long time that the begging ended up with you paying attention to the dog."

K9 Magazine is offering free tips and dog ownership advice via a series of special reports, available from their website during January.

Areas for dog owners to focus on include:

– Proper management of parasites such as fleas, ticks and dog worms
– Breed and lifestyle matching dog nutrition
– Proper, intelligent dog training strategies
– Mental stimulation for dogs
– Appropriate levels of exercise
– Dog joint care

About Total Pet Publishing
Total Pet Publishing is a UK based provider of media and information for pet owners. Titles published cover every aspect of the pet ownership lifecycle, from getting a dog to caring for an older pet.

About K9 Magazine
K9 Magazine is a digital, lifestyle magazine for modern dog lovers covering all the major issues that dog owners want to know about.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Total Pet Publishing engages with pet owners on every step of their ownership journey – from acquisition to end. With more than 300 pet related digital media brands, the firm owns one of the world's leading authority content networks that enable pet owners to learn about all aspects of pet ownership from natural pet health,  dog nutrition, dog training, caring for an older dog and more.

Speaking about the 2012 schedule, Total Pet Publishing's Kim O'Meara said:

"Each month we promote a specific awareness campaign designed to reach the pet owners who are most interested in the particular topic with educational, informative and highly engaging content. We firmly believe that most pet owners are keen to provide the very best for their animal friends.

By helping them with our dedicated education drives we are providing a valuable service that leads to enhanced pet ownership standards and care."

Each campaign focuses on a particular area of the pet ownership cycle.

The schedule:

Jan – Get Fit With Fido Month
Feb- Pet Diabetes Awareness Month
Mar- Total Pet Health Awareness Month
Apr – Financing Fido Month (Money Saving Advice)
May- Pet Worm Awareness Month
June- Canine Wellness Month
July- Pet Allergy Awareness Month
Aug- National Dog Adoption Month
Sep – Canine Mobility Month (Joint Health / Arthritis)
Oct -National Pet Safety Month
Nov – Pet Anxiety Month (Fireworks / Fear)
Dec – Responsible Dog Ownership Month

If you would like to receive our 2012 Pet Education Awareness media pack, please contact us.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

The move comes as the firm makes further in roads in to international markets and as the publishing division incorporates more brands in the general pet sector rather than just dog.

K9 Media's Kim O'Meara on the move:

"As we find the company performing more work for international clients, we have felt for some time that there is a strong need for us to clearly communicate the fact that we publish in all areas of the pet sector, not just canine.

Our experience has shown us that there is a growing demand in many international markets for information about pets and pet care and whilst K9 Media Ltd will always remain our company name, it made complete business sense to provide clients with a more all encompassing brand that better fits with the profile of our business in 2011. Ultimately, we're not just about dogs any more!"

Total Pet Publishing operates more than 300 individual titles aimed at pet owners, from the well known dog publications such as K9 Magazine, major pet services directories such as PetFriendlyWorld.com to more specialist brands such as Hypo-allergenic Dog Food and even sites dedicated to topics as highly defined as Cushings Disease in Dogs

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Marketing your pet business shouldn’t be left to chance or done off the cuff.

From sales letters to full-blown product placement campaigns, luck plays no part in the success of a well-planned, well-executed strategic marketing operation.

Get your marketing campaigns right and you are assured of the two most important things that all businesses crave: customers and sales.

If you’re seeking to target, attract and generate a response from consumers or businesses Total Pet Publsihing can make the most of your budget, your time and your offer. We offer creative service, full campaign planning through to fulfilment.

We’ve achieved success for ourselves and for our clients by using leading edge and traditional marketing techniques and we’re sure we can hit the target for your business too.

If you'd like to see how we can save you BIG money versus pay-per-click advertising, take a look at our PetWords product.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Hypo-allergenic dog food is our first move in to the area of information and advice provision catering for specialist diets for dogs.

The site is an independent, free to use resource for people searching for advice and information on feeding their dog an allergy free diet, providing the growing number of dog owners who are looking to provide the absolute best match nutrition for their family pet.

On the launch, Total Pet Publishing's Charles Vincent said:

"We have watched with great interest the rising number of searches conducted across our network and the web in general for information on feeding a specialist canine diet, particularly allergy free dog foods as well as wheat free diets.

The aim of the this site is to become the leading source for independent, honest, straight forward information for those people who are in the process of researching hypo-allergenic dog food."

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

We understand what works online.

We have experience in the design, operation and marketing of digital media aimed at a pet owning audience.

We launched our first pet website in 1999, by 2001 we had more than 20 sites, being viewed by more than 2.7m people. We achieved this with an expenditure of less than £3,000.

The tactics we use to build our online success are constantly being evaluated, tweeked and tested.

Instead of going in to a web venture blind, why not tap in to our tried and trusted methods and our experience?

Work with us on your pet related web venture and we’ll give you full access to our skills and experience. We know what works and, more importantly, what doesn’t. We understand what will drive your profits. We know how to attract big, targeted audiences. We have design teams, marketing experts and the experience of running our own successful pet websites to draw on.

Our web site business packages start from as little as £500.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Our marketing experience spans:

• TV
• Radio
• Online
• Print

We’re particularly successful in digital media, building an audience of 2.7m unique users on a marketing budget of less than £2,000 (if you’d like to know how we did that, get in touch!)

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Benefits:

We produce editorial content, developed to compliment your brand(s).

e.g. If your primary product line is pet health orientated, we produce content to reflect this.

You can supply your own editorial to be slotted in to your edition of one of our pet magazines or eZines.

We design and produce the publication.

The biggest advantage to offering a digital magazine is the greater engagement and brand loyalty that can be derived from giving your customers and prospects an independently produced title (for free) which goes much, much further beyond the standard offerings of product newsletters, flyers, brochures and other more traditional marketing collateral.

Production and delivery costs are much lower than print.

Tracking and testing can be done in real time, allowing you to improve and enhance your marketing copy – something that is virtually impossible to replicate with printed marketing materials.

Providing customers with a genuinely interesting, well produced magazine – rather than standard, corporate marketing mailers – not only improves the relationship between you and your customer/prospect, it can also allow for a far more involved experience for the reader. Driving awareness and genuinely educating customers and prospects to the benefits of your brand(s) is better achieved through intelligent, well produced digital media – which combines the three most successful elements of any marketing campaign:

1) Editorial
2) Audio
3) Video

All in the same publication – words, sounds and moving pictures.

It is the perfect marketing mix.

We can produce your very own co-branded edition of Total Dog Magazine from prices starting at just £1,500.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Title: Pet Friendly Magazine
Audience: 50,000 general interest pet owners
Aim: To provide a high quality, locally available pet magazine
Frequency: Per quarter
Format: Glossy print and digital/interactive

Pet Friendly Magazine is a general interest publication for pet lovers. The title combines educational and entertaining editorial on dogs, cats, small pets and exotics. It is distributed nationally in the United Kingdom.

Pet Friendly Magazine was launched in May of 2006.

The publication was initially distributed exclusively via Sainsbury’s supermarkets, nationwide.

Having successfully tested the format, editorial direction and reader response, the magazine moved to distribution via other supermarkets where it is prominently displayed at front of store locations.

The level of reader take up reached 100% (for all copies distributed, every single one was picked up to be read).

By the very definition of the magazine being clearly marked as a pet owner’s publication, all readers who pick up a copy are interested in pets, as a result response rates to advertising are exceptionally high.

Opportunity:

Run your own, local edition of Pet Friendly Magazine.

Now, for the first time, we are making one of our successful pet magazines available via franchise.

If you would like to operate your very own edition, locally, now you can.

Franchise territories are currently available in the following localities:

Pet Friendly Greater London
Pet Friendly Surrey
Pet Friendly Middlesex
Pet Friendly Kent
Pet Friendly Glasgow
Pet Friendly Nottinghamshire
Pet Friendly Derbyshire
Pet Friendly Yorkshire
Pet Friendly Oxfordshire
Pet Friendly Edinburgh
Pet Friendly Birmingham
Pet Friendly Manchester
Pet Friendly Cheshire
Pet Friendly Cumbria

–
Contact us for a franchise prospectus.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below

Title: Total Cat Magazine
Audience: 30,000+ web-savvy,  cat owners
Aim: Promote feline health issues and nutritional guidance on behalf of cat food client
Frequency: Per quarter
Format: Digital, interactive – contains video/editorial mix

About:

Total Cat Magazine is a title for informed cat owners who care about health, diet, and general well-being of their feline companions.

The magazine is delivered direct to the subscriber’s email in-box and all interactive and editorial elements are tracked to optimise for performance on behalf of the magazine’s sponsor.

Opportunity:

Total Cat Magazine is part of our contract publishing division.

How would you like to have your very own, company-branded edition of Total Cat Magazine?

Benefits:

We produce editorial content, developed to compliment your brand(s).

e.g. If your primary product line is pet health orientated, we  produce content to reflect this.

You can supply your own editorial to be slotted in to your edition of Total Cat Magazine.

We design and produce the publication.

The biggest advantage to offering a digital magazine is the greater engagement and brand loyalty that can be derived from giving your customers and prospects an independently produced title (for free) which goes much, much further beyond the standard offerings of product newsletters, flyers, brochures and other more traditional marketing collateral.

Production and delivery costs are much lower than print.

Tracking and testing can be done in real time, allowing you to improve and enhance your marketing copy – something that is virtually impossible to replicate with printed marketing materials.

Providing customers with a genuinely interesting, well produced magazine – rather than standard, corporate marketing mailers – not only improves the relationship between you and your customer/prospect, it can also allow for a far more involved experience for the reader. Driving awareness and genuinely educating customers and prospects to the benefits of your brand(s) is better achieved through intelligent, well produced digital media – which combines the three most successful elements of any marketing campaign:

1) Editorial
2) Audio
3) Video

All in the same publication – words, sounds and moving pictures.

It is the perfect marketing mix.

We can produce your very own co-branded edition of Total Cat Magazine from prices starting at just £1,500.

Contact Total Pet Publishing

By Phone: 0845 163 1238
By eMail: Please use the form below