The page you just saw can contain prominent messaging via large advertising units, videos, long sales copy, data capture forms, one time offers or could even serve a squeeze/landing page straight from your own website.
Interstitial ads are popular amongst bigger brands, but smaller businesses looking for the best opportunity to communicate their message in a powerful way can also achieve high reader engagement using this advertising medium.
Interstitial ads can be purchased to appear before specific articles or on a run-of-site basis. They are set so the user only sees them one time per session. The time display can be set between 15 seconds and 120 seconds, depending on the type of promotion.