Total Dog Magazine Brings in 30,000 Readers

Launched in the space of 12 weeks, Total Dog Magazine brought in its 30,000th subscriber within just 12 days of launch.

The inaugural edition, sponsored by Butcher’s Pet Care, was promoted exclusively through email campaigns, Twitter and strip-bar online advertising.

No web-creative was used in this launch (the first time we have ever launched with running an online campaign using graphics).

The magazine, published on the Yudu platform, has been read over 36,000 times and is still pulling in more than 200 subscribers per day at the time of writing.

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